Ep. 9 – How to leverage radio, television and social media to build your brand and new firm with Mduduzi Luthuli

Ep. 9 – How to leverage radio, television and social media to build your brand and new firm with Mduduzi Luthuli

Mduduzi Luthuli started Luthuli Capital, with his wife Trudy, two and a half years ago after he couldn’t find the kind of wealth management job he envisioned.  He went through a horrendous ordeal in 2014 that strengthened his views, commitment and determination to become the best financial adviser and investment manager he can be to his clients.

Mduduzi managed to become a regular on both radio and television in this short space of time.  We delve deep into how he managed to do that and shares open-heartedly of how others can do it too.

We also talk about the importance of content creation and what to prepare yourself for when putting yourself and your brand out into the world of media.

He also uses social media and has a very interesting approach in how he learns to use social media and how to find guidance on what to do next and how to get better at social media.  He shares all of this in the podcast.

Mduduzi talks about being a Financial Therapist to clients and that the core function of a financial adviser is not creating strategies, determining asset allocation or finding the best opportunities.  It is translating the finance world into a meaningful language for the client and managing their behavior.

Listen to the episode:

Francois du Toit, CFP®

Francois du Toit is an expert financial planning and tax consultant, with more than 20 years’ experience. He offers various solutions to help businesses unlock growth, including career counseling and bespoke tech products. He’s also the host of the PROpulsion podcast, which seeks to inspire professionals in the industry.

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