Mduduzi Luthuli and Francois du Toit
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Ep. 9 – How to leverage radio, television and social media to build your brand and new firm with Mduduzi Luthuli

Mduduzi Luthuli started Luthuli Capital, with his wife Trudy, two and a half years ago after he couldn’t find the kind of wealth management job he envisioned.  He went through a horrendous ordeal in 2014 that strengthened his views, commitment and determination to become the best financial adviser and investment manager he can be to his clients.

Mduduzi managed to become a regular on both radio and television in this short space of time.  We delve deep into how he managed to do that and shares open-heartedly of how others can do it too.

We also talk about the importance of content creation and what to prepare yourself for when putting yourself and your brand out into the world of media.

He also uses social media and has a very interesting approach in how he learns to use social media and how to find guidance on what to do next and how to get better at social media.  He shares all of this in the podcast.

Mduduzi talks about being a Financial Therapist to clients and that the core function of a financial adviser is not creating strategies, determining asset allocation or finding the best opportunities.  It is translating the finance world into a meaningful language for the client and managing their behavior.

Listen to the episode:


  • Francois du Toit, CFP®

    Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

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