09:10 - Keynote - How your advice is making clients unhappy
Humans are not wired to make good financial planning decisions. Indeed, the very focus of financial advice may well be making your clients less happy, not more. In this talk Chris Budd brings together knowledge from academic research, psychology and religions to show why this is, and what you can do about it.Speaker: Chris Budd, Founder of the Institute for Financial Wellbeing (IFW), Author of Several Books on Financial Wellbeing, and Founder of Ovation Finance Limited