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Ep. 22 – Successfully Building a Financial Planning Practice Aligned to What Clients Want with Kate Holmes

In this episode, I talk to Kate Holmes from the United States.

Kate has an inspiring story and she is on a mission.

In 2013, Kate started one of the first completely virtual, fee-only, monthly retainer (no AUM) financial planning practices, Belmore Financial, in the US. As an advocate for evolving the financial planning profession, and being one of the first to create a new model for doing so, she quickly became featured in the media, is an InvestmentNews 40 Under 40 alumni and serves on CFP Board’s Women’s Initiative (WIN) Council.

We talk about:

  • Kate’s origin story
  • Is there really a link between financial planning and financial coaching or is it two diverging paths
  • All the signs Kate saw along the way that ultimately led to her starting her own practice and breaking away from her mom
  • How she designed and finally launched Belmore Financial from scratch (p.s. we get into the nuts and bolts!)
  • The problem with holistic financial planning
  • Being virtual, employing automation and technology, being lean, and keeping record in a virtual environment
  • Kate’s time at the Financial Planning Standards Board
  • Her new podcast, Innovating Advice, the only globally-focused show for financial advisers and financial planners
  • The future of financial planning in the next 5 to 10 years according to Kate

Listen to the episode:

Links related to the episode:

Check out “Virtual Coffee with Francois” on YouTube.


  • Francois du Toit, CFP®

    Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

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