rizanne oosthuisen and francois du toit posing in front of a black steel gate
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Ep. 19 – Set yourself apart and make things simple for your client using ProfileMe with Rizanne Oosthuisen

First, we had email.  Then came websites.  Mobile phones evolved into smartphones. Not only did more people access information online, but they also started publishing more content online.  That sounds great, right?  More information at our fingertips.  However, it also means that it is becoming harder and harder to find exactly what we are looking for. Quickly and without effort.  How do we know the information and the person is credible? Can we trust the person and the information? For many, the noise has become unbearable.

Introducing Rizanne Oosthuisen

Our guest in this episode, Rizanne Oosthuisen, created a solution that is fast gaining traction among leading financial professionals. Many of whom have been guests on our podcast before.  That said, this is a solution and a tool that will help almost any kind of business set itself apart from the competition. And in the process, making it simple and easy for their clients to find the information they are looking for. Without breaking a sweat or becoming frustrated.


The solution is called ProfileMe.  A well designed and purpose-driven website combined with ProfileMe and a well thought out strategy is guaranteed to help you take your business, and your brand, to a whole new level.

This episode is sponsored by Ignite, the number one CPD offering and solution for financial professionals.

What we talk about

In this episode, we talk to Rizanne about her journey since 2000, how she built a great business and then lost everything.  She shares with us how she got back up and the new journey that led her to designing and creating ProfileMe.

Rizanne goes on to share interesting insights with regard to branding from a personal and business perspective.  She spices it up with mind-blowing statistics and learnings she had since starting to work within the financial services space. We also discuss the difference between branding and marketing.

After setting the scene, we get into the details of ProfileMe and what it can do for individuals and advisory businesses. One of the aspects we love most is that it allows the client access to information they are interested in, in a number of ways.  By simply clicking a button.

There is so much we discuss in the interview, so be sure to listen to the end.

Listen to the episode

Contact Rizanne

You can contact Rizanne:


  • Francois du Toit, CFP®

    Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

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