The goal of content marketing is simple. It is to provide solutions to the problems of the person you are talking to. To add value. To make a difference.
One would think (and believe) that once you have given a solution through the content you created, then the business opportunity is lost. Alas!
Join Francois du Toit for a discussion about content marketing that hits the spot, makes a difference, and content that opens opportunities you could never foresee.
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