Ep. 2 – How Kobus Kleyn builds his strong personal brand through Social Media and how he runs his highly successful practice


Kobus Kleyn is a well-known and respected financial planner who built his personal brand using the power of social media.  More specifically, Linkedin.  In this episode, Kobus opens the proverbial kimono and shares everything he does, how he does it, why he does it and how other financial professionals can do it as well.

We get to know the man behind the well-known brand he created for himself.  Kobus reveals information about himself that has not been discussed on any other platform before, and why he does what he does.

His story is inspirational, his purpose is noble, and his reasons for doing what he does is sincere.  The episode is jam-packed with value and golden nuggets of wisdom are handed out at every turn.

Listen to the episode now:

Download (for a limited time):

Get a free copy of Kobus’s book (Password: Passionbookfromkobus)


Will be added soon!


  • Francois du Toit, CFP®

    Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

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