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S2E3 – Clever and low effort marketing tactics

This is the unedited original audio from our LIVE online show called PROpulsion LIVE broadcasted on Friday 19 February 2021.

News segment presented by David Kop, Executive Director: Relevance of the Financial Planning Institute of SA.

Personal Development segment presented by Norma Simons, a mindset and accountability coach talking about emotions and their impact on our actions.

Featured Topic: Clever marketing tactics

In this episode’s featured topic segment, Francois du Toit discusses easy ways that you can utilise tools you are already using, to drive marketing without you even thinking about it.

Technology SegmentFrancois du Toit discusses fit-for-purpose CRM systems versus customized CRM systems.

Wrap Up segment presented by Francois du Toit, Director of PROpulsion Learning and Technology.

—-Attribution—-

Sound effects from Zapsplat.com 

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Author

  • Francois du Toit, CFP®

    Francois du Toit, CFP® holds a B. Com degree in Risk Management as well as the Post-Graduate Diploma in Financial Planning. He is an avid miniature figure painter with a passion for helping others succeed and for professionalising the Financial Services Industry. He holds the certification of CERTIFIED FINANCIAL PLANNER® or CFP® in good standing with the Financial Planning Institute of Southern Africa as well as being a registered Tax Practitioner with them and SARS. Francois offers a unique and powerful proposition to businesses employing Financial Advisers and Broker Consultants that leads to significant improvement in production and reduced advice risk. His practical experience, success, technical knowledge and understanding the challenges and opportunities in this field, ensure immediate practical application in the target market. Francois has designed and created very successful online courses for the Financial Planning Institute and has trained hundreds of financial planners, advisers and other trainers for among others Old Mutual, PPS, Liberty, Iress and atWork. His ability to answer questions that relate to practical on-the-ground issues is what sets him apart from traditional trainers who may not have been in practice.

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